Here is Roberto Di Meglio's comment from BoardGameGeek as well:
Please note that the box you have seen is UNFINISHED! The image was not meant for public distribution.
It lacks painting and the logo, as well as the closing system.
The prototype is a hand-made artefact created by master artisans in Florence, by wood-working, engraving, lacquering.
The tricky thing of course is REPLICATING it in an industrial process, but we're working on that.
PS the really crazy thing is the size of this box, which is more than 50 x 40 cm x 12 cm - about twice the size and 1.5 times the depth of the original WOTR box...
Here is the link to the thread over at BoardGameGeek: